6/22/2023 0 Comments Mori kei room![]() ![]() Wood veneer accents and a fireplace soften the texture of the space, while clothes hang from minimalist black frames. ![]() The OL zone is carved out with dark grey floors, concrete painted walls and framed track lighting. ![]() Each fitting room has a rest area, a make-up area and a selfie area. Fitting rooms are located within larger ‘cages’, with mirrored glass covering the curved surface. Seen from a distance, they look like princess ‘bubble skirts’ or Victorian dress frames, evoking a sense of royalty. The Celebrity zone features many delicate golden cage-like structures that function as clothes racks, or hang upside down from the ceiling as lamp shades. The bright space and primitive materials echo with the simple garments displayed in this space. The first zone is the Mori Girl area, featuring milky white textured walls, white floors and tepee-like clothes racks made with bamboo poles and hemp rope. Interactive digital screens are placed at the main entrance for shoppers to browse through the website before entering the store. The featured brands are curated and classified into the various zones based on big data analysis of local consumer habits. Located at the ground floor of the Commercial Street Phase II on Xingguang Avenue in Hangzhou, the fitting room store is divided into four zones that reflect the brands featured in them: Mori Girl, Celebrity, OL and Fashionable Girl. It aims to create offline shopping experiences to compensate for the loss of engagement in modern online shopping. JOOOS Fitting Room brings the top 100 fashion brands on the online marketplace together in a physical environment. ![]()
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